Phase 1:
Identity and Alignment
The journey begins by uncovering the company’s true story and core purpose, identifying its authentic voice in the market. From there, we aim to craft a unique perspective that sets the company apart, while aligning leadership around a shared vision and purpose. This process culminates in the development of a messaging playbook that resonates across all levels and strengthens the company’s identity. The new messaging playbook is then used in workshops in a unique way, helping salespeople discover their own voice while staying connected to the company’s core identity.
Identity
Knowing who you are and what you stand for changes everything—and that’s often missing in sales. Through a narrative framework, we help uncover a company’s true identity and purpose, then craft messaging tools rooted in that foundation. These tools are designed to integrate seamlessly across the entire organization, transforming communication and driving alignment at every level.
Alignment
Strengthen Leadership Connection: as part of uncovering the identity, we align leadership upfront around this identity, helping leaders connect deeply and unite around a shared point of view together. This process fosters trust, empathy, and a sense of collective purpose, ensuring that leadership is aligned on who they are as a team.
Expected Outcome
A unified leadership team that is deeply aligned around the company’s core identity, purpose, and unique point of view. This phase results in a clear, shared vision for the organization, with leaders who are connected to each other. Additionally, the output includes a messaging playbook that is rooted in the company’s identity, which will serve as a guide for all internal and external communications.
Transform Your Sales Approach Today
We are a GTM (Revenue Enablement) consulting and training firm that helps sales professionals establish meaningful and authentic connections with prospective customers and communicate in ways (Behavioral Science) that inspire and persuade.