Phase 3:
Integration and Sustainability
This focuses on embedding the insights and skills acquired during the initial workshops into participants' daily professional lives. This phase emphasizes practical application, ensuring that the transformative experiences from the workshop translate into lasting behavioral change.
During this phase, participants collaborate to adapt existing processes—such as sales calls, presentations, and internal meetings—to incorporate the principles of storytelling, deep listening, and authentic connection. By co-developing strategies that blend traditional methods with newfound techniques, individuals gain confidence in applying these skills in real-world scenarios.
Systems/Tools
CRM integrations, process outputs, are used to support the consistent application of these practices, while processes like recruiting, onboarding, outward messaging, and sales are aligned with the company’s core messaging.
Rituals/Practices
The phase starts with a 60-day plan to reinforce learned skills, supported by 8-week guided exercises and weekly team "campfires" to share progress and challenges. Peer-to-peer support encourages continuous improvement. Leaders will integrate these practices across key functions, including recruiting, onboarding, and process integration, ensuring the company’s identity and purpose are embedded throughout operations, such as aligning the sales process with the company’s core messaging.
Expected Outcome
The company will have fully integrated its identity and messaging into all key processes, ensuring consistency across departments. Leaders will be equipped to reinforce the practices and hold their teams accountable, fostering a culture of authenticity and alignment. The organization will experience sustained engagement, with ongoing support systems in place to continue the transformation. The result is a cohesive, resilient company where the identity and values are embedded in the daily workflow, enabling long-term success and impact.
Transform Your Sales Approach Today
We are a GTM (Revenue Enablement) consulting and training firm that helps sales professionals establish meaningful and authentic connections with prospective customers and communicate in ways (Behavioral Science) that inspire and persuade.